The Golden Rule Of Habit Change: You

The Waste From Power Plants Is Essentially What Is Left Over When You Burn Coal. And As We All Know, Coal Is A Relatively Dirty Mineral.

Between Calculated Risk And Reckless Decision-making Lies The Dividing Line Between Profit And Loss.

But Countless Studies Have Shown That A Cue And A Reward, On Their Own, Aren't Enough For A New Habit To Last. Only When Your Brain Starts Expecting The Reward--craving The Endorphins Or Sense Of Accomplishment--will It Become Automatic To Lace Up Your Jogging Shoes Each Morning. The Cue, In Addition To Triggering A Routine, Must Also Trigger A Craving For The Reward To Come.

The Cooperation Of Nascar - Or Any Other System, It Turns Out - Persists Only When Everyone Believes He Has The Opportunity To Win.

A Movement Starts Because Of The Social Habits Of Friendship And The Strong Ties Between Close Acquaintances. It Grows Because Of The Habits Of A Community, And The Weak Ties That Hold Neighborhoods And Clans Together. And It Endures Because A Movement's Leaders Give Participants New Habits That Create A Fresh Sense Of Identity And A Feeling Of Ownership.