Rarely Have I Seen Any Really Great

If You Can't Turn Yourself Into Your Customer, You Probably Shouldn't Be In The Ad Writing Bsuiness At All.

I Have Learned To Respect Ideas, Wherever They Come From. Often They Come From Clients. Account Executives Often Have Big Creative Ideas, Regardless Of What Some Writers Think.

I Have Learned That It Is Far Easier To Write A Speech About Good Advertising Than It Is To Write A Good Ad.

Advertising Says To People, 'here's What We've Got. Here's What It Will Do For You. Here's How To Get It.'

Regardless Of The Moral Issue, Dishonesty In Advertising Has Proved Very Unprofitable