What Helps People, Helps Business.

There's No Such Thing As 'hard Sell' And 'soft Sell.' There's Only 'smart Sell' And 'stupid Sell.'

Plan The Sale When You Plan The Ad

Don’t Tell Me How Good You Make It; Tell Me How Good It Makes Me When I Use It.

Make It Simple. Make It Memorable. Make It Inviting To Look At. Make It Fun To Read.

I Have Learned That Trying To Guess What The Boss Or The Client Wants Is The Most Debilitating Of All Influences In The Creation Of Good Advertising.