What Helps People, Helps Business.

Keep It Simple. Let's Do The Obvious Thing -the Common Thing- But Let's Do It Uncommonly Well.

Plan The Sale When You Plan The Ad

Too Many Ads That Try Not To Go Over The Reader's Head End Up Beneath His Notice.

A Company In Which Anyone Is Afraid To Speak Up, To Differ, To Be Daring And Original, Is Closing The Coffin Door On Itself.

There Is No Such Thing As A Permanent Advertising Success.