Not Every Problem Someone Has With His

The Means Of Communication, The Irresistible Output Of The Entertainment And Information Industry Carry With Them Prescribed Attitudes And Habits, Certain Intellectual And Emotional Reactions Which Bind The Consumers To The Producers And, Through The Latter To The Whole Social System. The Products Indoctrinate And Manipulate; They Promote A False Consciousness Which Is Immune Against Its Falsehood...thus Emerges A Pattern Of One-dimensional Thought And Behavior.

Non-operational Ideas Are Non-behavioral And Subversive. The Movement Of Thought Is Stopped At Barriers Which Appear As The Limits Of Reason Itself.

Nobody Really Thinks Who Does Not Abstract From That Which Is Given, Who Does Not Relate The Facts To The Factors Which Have Made Them, Who Does Not - In His Mind - Undo The Facts. Abstractness Is The Very Life Of Thought, The Token Of Its Authenticity.

Glorification Of The 'natural' Is Part Of The Ideology Which Protects An Unnatural Society In Its Struggle Against Liberation.

The Liberating Force Of Technology The Instrumentalization Of Things Turns Into ... The Instrumentalization Of Man.