The Truth Of Art Lies In Its

Institutionalized Desublimation Thus Appears To Be An Aspect Of The "conquest Of Transcendence" Achieved By The One-dimensional Society. Just As This Society Tends To Reduce, And Even Absorb Opposition (the Qualitative Difference!) In The Realm Of Politics And Higher Culture, So It Does In The Instinctual Sphere. The Result Is The Atrophy Of The Mental Organs For Grasping The Contradictions And The Alternatives And, In The One Remaining Dimension Of Technological Rationality, The Happy Consciousness Comes To Prevail.

The Avant-garde And The Beatniks Share In The Function Of Entertaining Without Endangering The Good Conscience Of The Men Of Good Will.

Reason ... Contradicts The Established Order Of Men And Things On Behalf Of Existing Societal Forces That Reveal The Irrational Character Of This Order For "rational" Is A Mode Of Thought And Action Which Is Geared To Reduce Ignorance, Destruction, Brutality, And Oppression.

The Societal Division Of Labor Obtains The Dignity Of An Ontological Condition.

Technical Progress And More Comfortable Living Permit The Systematic Inclusion Of Libidinal Components Into The Realm Of Commodity Production And Exchange. But No Matter How Controlled The Mobilization Of Instinctual Energy May Be (it Sometimes Amounts To A Scientific Management Of Libido), No Matter How Much It May Serve As A Prop For The Status Quo - It Is Also Gratifying To The Managed Individuals, Just As Racing The Outboard Motor, Pushing The Power Lawn Mower, And Speeding The Automobile Are Fun.