Make It Simple. Make It Memorable. Make

Curiosity About Life In All Of Its Aspects, I Think, Is Still The Secret Of Great Creative People.

I Have Learned That You Can’t Have Good Advertising Without A Good Client, That You Can’t Keep A Good Client Without Good Advertising, And No Client Will Ever Buy Better Advertising Than He Understands Or Has An Appetite For.

I Am Often Asked How I Got Into The Business. I Didn't. The Business Got Into Me.

If You Are Writing About Baloney, Don't Try And Make It Cornish Hen, Because That's The Worst Kind Of Baloney There Is. Just Make It Darn Good Baloney.

I Regard A Great Ad As The Most Beautiful Thing In The World.