Don’t Tell Me How Good You Make

Products Are Made In The Factory, But Brands Are Created In The Mind.

Let's Gear Our Advertising To Sell Goods, But Let's Recognize Also That Advertising Has A Broad Social Responsibility.

Fun Without Sell Gets Nowhere, But Sell Without Fun Tends To Become Obnoxious.

Plan The Sale When You Plan The Ad

I Have Learned That Trying To Guess What The Boss Or The Client Wants Is The Most Debilitating Of All Influences In The Creation Of Good Advertising.