Don’t Tell Me How Good You Make

Rarely Have I Seen Any Really Great Advertising Created Without A Certain Amount Of Confusion, Throw-aways, Bent Noses, Irritation And Downright Cursedness.

I Am One Who Believes That One Of The Greatest Dangers Of Advertising Is Not That Of Misleading People, But That Of Boring Them To Death.

The Secret Of All Effective Originality In Advertising Is Not The Creation Of New And Tricky Words And Pictures, But One Of Putting Familiar Words And Pictures Into New Relationships.

Regardless Of The Moral Issue, Dishonesty In Advertising Has Proved Very Unprofitable

Don't Tell People How Good You Make The Goods; Tell The How Good Your Goods Make Them.