Don’t Tell Me How Good You Make

The Sole Purpose Of Business Is Service. The Sole Purpose Of Advertising Is Explaining The Service Which Business Renders.

What Helps People, Helps Business.

A Good Basic Selling Idea, Involvement And Relevancy, Of Course, Are As Important As Ever, But In The Advertising Din Of Today, Unless You Make Yourself Noticed And Believed, You Ain't Got Nothin'.

Advertising Says To People, 'here's What We've Got. Here's What It Will Do For You. Here's How To Get It.'

There Is No Such Thing As A Permanent Advertising Success.