Don’t Tell Me How Good You Make

Regardless Of The Moral Issue, Dishonesty In Advertising Has Proved Very Unprofitable

Don't Tell People How Good You Make The Goods; Tell The How Good Your Goods Make Them.

A Good Basic Selling Idea, Involvement And Relevancy, Of Course, Are As Important As Ever, But In The Advertising Din Of Today, Unless You Make Yourself Noticed And Believed, You Ain't Got Nothin'.

When You Reach For The Stars You May Not Quite Get One, But You Won't Come Up With A Handful Of Mud Either.

I Believe That Superior Creative Work Always Has Been, Is, And Always Will Be The Hub Of The Wheel In Any Successful Agency