How Can We Do Better Tomorrow Than

The Best Ceos In Our Research Display Tremendous Ambition For Their Company Combined With The Stoic Will To Do Whatever It Takes, No Matter How Brutal (within The Bounds Of The Company's Core Values), To Make The Company Great. Yet At The Same Time They Display A Remarkable Humility About Themselves, Ascribing Much Of Their Own Success To Luck, Discipline And Preparation Rather Than Personal Genius.

Good Is The Enemy Of Great.. The Vast Majority Of Good Companies Remain Just That - Good, But Not Great.

Level 5 Leaders Channel Their Ego Needs Away From Themselves And Into The Larger Goal Of Building A Great Company. It's Not That Level 5 Leaders Have No Ego Or Self-interest. Indeed, They Are Incredibly Ambitious-but Their Ambition Is First And Foremost For The Institution, Not Themselves.

Genius Of And. Embrace Both Extremes On A Number Of Dimensions At The Same Time. Instead Of Choosing A Or B, Figure Out How To Have A And B-purpose And Profit, Continuity And Change, Freedom And Responsibility, Etc.

You Need Self-control In An Out-of-control World.