Friction Makes Sparks And Sparks Start Creative

If You Are Writing About Baloney, Don't Try And Make It Cornish Hen, Because That's The Worst Kind Of Baloney There Is. Just Make It Darn Good Baloney.

If You Don't Get Noticed, You Don't Have Anything. You Just Have To Be Noticed, But The Art Is In Getting Noticed Naturally, Without Screaming Or Without Tricks.

I Regard A Great Ad As The Most Beautiful Thing In The World.

I Have Learned That You Can’t Have Good Advertising Without A Good Client, That You Can’t Keep A Good Client Without Good Advertising, And No Client Will Ever Buy Better Advertising Than He Understands Or Has An Appetite For.

Make It Simple. Make It Memorable. Make It Inviting To Look At. Make It Fun To Read.