Friction Makes Sparks And Sparks Start Creative

Steep Yourself In Your Subject, Work Like Hell, And Love, Honor And Obey Your Hunches.

Keep It Simple. Let's Do The Obvious Thing -the Common Thing- But Let's Do It Uncommonly Well.

Fun Without Sell Gets Nowhere, But Sell Without Fun Tends To Become Obnoxious.

If You Can't Turn Yourself Into Your Customer, You Probably Shouldn't Be In The Ad Writing Bsuiness At All.

I Think A Smart Woman Can Sell The Average Man Anything.