A Good Ad Which Is Not Run

Anyone Who Thinks That People Can Be Fooled Or Pushed Around Has An Inaccurate And Pretty Low Estimate Of People - And He Won't Do Very Well In Advertising.

Steep Yourself In Your Subject, Work Like Hell, And Love, Honor And Obey Your Hunches.

Good Advertising Is A Happy Wedding Of Words And Pictures, Not A Contest Between Them.

Plan The Sale When You Plan The Ad

Friction Makes Sparks And Sparks Start Creative Conflagrations.