A Good Ad Which Is Not Run

Friction Makes Sparks And Sparks Start Creative Conflagrations.

Plan The Sale When You Plan The Ad

Make It Simple. Make It Memorable. Make It Inviting To Look At. Make It Fun To Read.

A Good Ad Which Is Not Run Never Produces Sales.

Rarely Have I Seen Any Really Great Advertising Created Without A Certain Amount Of Confusion, Throw-aways, Bent Noses, Irritation And Downright Cursedness.