A Good Ad Which Is Not Run

Steep Yourself In Your Subject, Work Like Hell, And Love, Honor And Obey Your Hunches.

Curiosity About Life In All Of Its Aspects, I Think, Is Still The Secret Of Great Creative People.

The Secret Of All Effective Originality In Advertising Is Not The Creation Of New And Tricky Words And Pictures, But One Of Putting Familiar Words And Pictures Into New Relationships.

Before You Can Have A Share Of Market, You Must Have A Share Of Mind.

Fun Without Sell Gets Nowhere, But Sell Without Fun Tends To Become Obnoxious.