Don't Be Interesting - Be Interested.

If Your Company Disappeared, Would It Leave A Gaping Hole That Could Not Easily Be Filled By Any Other Enterprise On The Planet?

Some Managers Are Uncomfotable With Expressing Emotion About Their Dreams, But It's The Passion And Emotion That Will Attract And Motivate Others.

If I Were Running A Company Today, I Would Have One Priority Above All Others: To Acquire As Many Of The Best People As I Could. I'd Put Off Everything Else To Fill My Bus. Because Things Are Going To Come Back. My Flywheel Is Going To Start To Turn. And The Single Biggest Constraint On The Success Of My Organization Is The Ability To Get And To Hang On To Enough Of The Right People.

Genius Of And. Embrace Both Extremes On A Number Of Dimensions At The Same Time. Instead Of Choosing A Or B, Figure Out How To Have A And B-purpose And Profit, Continuity And Change, Freedom And Responsibility, Etc.

It May Seem Odd To Talk About Something As Soft And Fuzzy As "passion" As An Integral Part Of A Strategic Framework. But Throughout The Good-to-great Companies, Passion Became A Key Part Of The Hedgehog Concept.