A Great Company Will Have Many Once-in-a-liftetime

I Don't Know Where We Should Take This Company, But I Do Know That If I Start With The Right People, Ask Them The Right Questions, And Engage Them In Vigorous Debate, We Will Find A Way To Make This Company Great.

Not One Of The Good-to-great Companies Focused Obsessively On Growth.

Bad Decisions Made With Good Intentions, Are Still Bad Decisions.

You Must Ask, "what Do We Mean By Great Results?" Your Goals Don't Have To Be Quantifiable, But They Do Have To Be Describable. Some Leaders Try To Insist, "the Only Acceptable Goals Are Measurable," But That's Actually An Undisciplined Statement. Lots Of Goals-beauty, Quality, Life Change, Love-are Worthy But Not Quantifiable. But You Do Have To Be Able To Tell If You're Making Progress.

Not All Time In Life Is Equal. How Many Opportunities Do You Get To Talk About What Your Life Is Going To Add Up To With People Thinking About The Same Question?