First Figure Out Your Partners, Then Figure

You Can't Manufacture Passion Or "motivate" People To Feel Passionate. You Can Only Discover What Ignites Your Passion And The Passions Of Those Around You.

Not All Time In Life Is Equal. How Many Opportunities Do You Get To Talk About What Your Life Is Going To Add Up To With People Thinking About The Same Question?

How Can You Succeed By Helping Others Succeed? We Succeed At Our Very Best Only When We Help Others Succeed.

Level 5 Leaders Channel Their Ego Needs Away From Themselves And Into The Larger Goal Of Building A Great Company. It's Not That Level 5 Leaders Have No Ego Or Self-interest. Indeed, They Are Incredibly Ambitious-but Their Ambition Is First And Foremost For The Institution, Not Themselves.

It Is More Important To Know Who You Are Than Where You Are Going, For Where You Are Going Will Change As The World Around You Changes.