Belief Is Easier When It Occurs Within

There’s Something Really Powerful About Groups And Shared Experiences. People Might Be Skeptical About Their Ability To Change If They’re By Themselves, But A Group Will Convince Them To Suspend Disbelief. A Community Creates Belief.

The Cooperation Of Nascar - Or Any Other System, It Turns Out - Persists Only When Everyone Believes He Has The Opportunity To Win.

If You Tell People That They Have What It Takes To Succeed, They'll Prove You Right

At Some Point, If You're Changing A Really Deep-seated Behavior, You're Going To Have A Moment Of Weakness.

The Best Agencies Understood The Importance Of Routines. The Worst Agencies Were Headed By People Who Never Thought About It, And Then Wondered Why No One Followed Their Orders.