Belief Is Easier When It Occurs Within

The Same Process That Makes Aa So Effective—the Power Of A Group To Teach Individuals How To Believe—happens Whenever People Come Together To Help One Another Change. Belief Is Easier When It Occurs Within A Community.

When People Have A Willpower Failure, It's Because They Haven't Anticipated A Situation That's Going To Come Along.

Research Suggests That Investment Bankers Are More Prone To Commit Fraud When They Feel The Competitor At Their Heels.

For A Habit To Stay Changed, People Must Believe Change Is Possible.

As People Strengthened Their Willpower Muscles In One Part Of Their Lives—in The Gym, Or A Money Management Program—that Strength Spilled Over Into What They Ate Or How Hard They Worked. Once Willpower Became Stronger, It Touched Everything.