When People Have A Willpower Failure, It's

If You Dress A New Something In Old Habits, It’s Easier For The Public To Accept It.

Small Wins Are A Steady Application Of A Small Advantage.

Typically, People Who Exercise Start Eating Better And Becoming More Productive At Work. They Smoke Less And Show More Patience With Colleagues And Family. They Use Their Credit Cards Less Frequently And Say They Feel Less Stressed. It's Not Completely Clear Why. But For Many People, Exercise Is A Keystone Habit That Triggers Widespread Change.

What We Know From Lab Studies Is That It's Never Too Late To Break A Habit. Habits Are Malleable Throughout Your Entire Life. But We Also Know That The Best Way To Change A Habit Is To Understand Its Structure - That Once You Tell People About The Cue And The Reward And You Force Them To Recognize What Those Factors Are In A Behavior, It Becomes Much, Much Easier To Change.

Shampoo Doesn’t Have To Foam, But We Add Foaming Chemicals Because People Expect It Each Time They Wash Their Hair. Same Thing With Laundry Detergent. And Toothpaste—now Every Company Adds Sodium Laureth Sulfate To Make Toothpaste Foam More. There’s No Cleaning Benefit, But People Feel Better When There’s A Bunch Of Suds Around Their Mouth. Once The Customer Starts Expecting That Foam, The Habit Starts Growing.