Before You Can Have A Share Of

Plan The Sale When You Plan The Ad

Steep Yourself In Your Subject, Work Like Hell, And Love, Honor And Obey Your Hunches.

I Have Learned To Respect Ideas, Wherever They Come From. Often They Come From Clients. Account Executives Often Have Big Creative Ideas, Regardless Of What Some Writers Think.

Good Advertising Is A Happy Wedding Of Words And Pictures, Not A Contest Between Them.

Products Are Made In The Factory, But Brands Are Created In The Mind.