Before You Can Have A Share Of

I Believe That Superior Creative Work Always Has Been, Is, And Always Will Be The Hub Of The Wheel In Any Successful Agency

The Secret Of All Effective Originality In Advertising Is Not The Creation Of New And Tricky Words And Pictures, But One Of Putting Familiar Words And Pictures Into New Relationships.

Advertising Says To People, 'here's What We've Got. Here's What It Will Do For You. Here's How To Get It.'

There Is No Such Thing As A Permanent Advertising Success.

Friction Makes Sparks And Sparks Start Creative Conflagrations.