Products Are Made In The Factory, But

Fun Without Sell Gets Nowhere, But Sell Without Fun Tends To Become Obnoxious.

Advertising Says To People, 'here's What We've Got. Here's What It Will Do For You. Here's How To Get It.'

Curiosity About Life In All Of Its Aspects, I Think, Is Still The Secret Of Great Creative People.

Keep It Simple. Let's Do The Obvious Thing -the Common Thing- But Let's Do It Uncommonly Well.

Creative Ideas Flourish Best In A Shop Which Preserves Some Spirit Of Fun. Nobody Is In Business For Fun, But That Does Not Mean There Cannot Be Fun In Business.