Products Are Made In The Factory, But

Let's Gear Our Advertising To Sell Goods, But Let's Recognize Also That Advertising Has A Broad Social Responsibility.

Fun Without Sell Gets Nowhere, But Sell Without Fun Tends To Become Obnoxious.

Good Advertising Should Give The Reader Essential Facts About The Product Or Company Advertised And Should Do So Engagingly Without Trickery Or Hogwash.

Regardless Of The Moral Issue, Dishonesty In Advertising Has Proved Very Unprofitable

I Have Learned That Trying To Guess What The Boss Or The Client Wants Is The Most Debilitating Of All Influences In The Creation Of Good Advertising.