Products Are Made In The Factory, But

Advertising Says To People, 'here's What We've Got. Here's What It Will Do For You. Here's How To Get It.'

Before You Can Have A Share Of Market, You Must Have A Share Of Mind.

Products Are Made In The Factory, But Brands Are Created In The Mind.

The Sole Purpose Of Business Is Service. The Sole Purpose Of Advertising Is Explaining The Service Which Business Renders.

A Company In Which Anyone Is Afraid To Speak Up, To Differ, To Be Daring And Original, Is Closing The Coffin Door On Itself.