Products Are Made In The Factory, But

I Regard A Great Ad As The Most Beautiful Thing In The World.

I Think A Smart Woman Can Sell The Average Man Anything.

Steep Yourself In Your Subject, Work Like Hell, And Love, Honor And Obey Your Hunches.

Make It Simple. Make It Memorable. Make It Inviting To Look At. Make It Fun To Read.

The Work Of An Advertising Agency Is Warmly And Immediately Human. It Deals With Human Needs, Wants, Dreams And Hopes. Its 'product' Cannot Be Turned Out On An Assembly Line.