Good Advertising Is A Happy Wedding Of

The Most Dangerous Thing That Can Happen To Us, I Think, Is To Permit A Feeling To Develop That Any Client Is A Problem. I Have Always Taken The Attitude That No Account Is A 'problem Account' But That All Accounts Have Important Problems Attached To Them - That You Can Waste More Time And Burn Up More Nervous Energy By Fighting A Problem Than By Taking A Positive Attitude And Solving It. It Sure Gives You A Nice, Warm Glow When You Do.

Steep Yourself In Your Subject, Work Like Hell, And Love, Honor And Obey Your Hunches.

I Think A Smart Woman Can Sell The Average Man Anything.

Plan The Sale When You Plan The Ad

Keep It Simple. Let's Do The Obvious Thing -the Common Thing- But Let's Do It Uncommonly Well.