Good Advertising Is A Happy Wedding Of

The Secret Of All Effective Originality In Advertising Is Not The Creation Of New And Tricky Words And Pictures, But One Of Putting Familiar Words And Pictures Into New Relationships.

Fun Without Sell Gets Nowhere, But Sell Without Fun Tends To Become Obnoxious.

Products Are Made In The Factory, But Brands Are Created In The Mind.

There Is No Such Thing As A Permanent Advertising Success.

If You Are Writing About Baloney, Don't Try And Make It Cornish Hen, Because That's The Worst Kind Of Baloney There Is. Just Make It Darn Good Baloney.