As A Kid, I Remember Taking Apart

The Computer Industry Is Creatively Bankrupt.

The Best Ideas Start As Conversations.

A Beautiful Product That Doesn't Work Very Well Is Ugly.

We’re Surrounded By Anonymous, Poorly Made Objects. It’s Tempting To Think It’s Because The People Who Use Them Don’t Care - Just Like The People Who Make Them. But What We’ve Shown Is That People Do Care. It’s Not Just About Aesthetics. They Care About Things That Are Thoughtfully Conceived And Well Made. We Make And Sell A Very, Very Large Number Of (hopefully) Beautiful, Well-made Things. Our Success Is A Victory For Purity, Integrity - For Giving A Damn.

What We Don't Include Is As Important As What We Do Include.