As A Kid, I Remember Taking Apart

I Think Subconsciously People Are Remarkably Discerning. I Think That They Can Sense Care.

We’re Keenly Aware That When We Develop And Make Something And Bring It To Market That It Really Does Speak To A Set Of Values. And What Preoccupies Us Is That Sense Of Care, And What Our Products Will Not Speak To Is A Schedule, What Our Products Will Not Speak To Is Trying To Respond To Some Corporate Or Competitive Agenda. We’re Very Genuinely Designing The Best Products That We Can For People.

The Goal Of Apple Is Not To Make Money But To Make Really Nice Products, Really Great Products.

Apple's Goal Isn't To Make Money. Our Goal Is To Design And Develop And Bring To Market Good Products.

We Say No To A Lot Of Things So We Can Invest An Incredible Amount Of Care On What We Do.