As A Kid, I Remember Taking Apart

You Have To Deeply Understand The Essence Of A Product In Order To Be Able To Get Rid Of The Parts That Are Not Essential.

Designing And Developing Anything Of Consequence Is Incredibly Challenging.

It's Very Easy To Make Something That Is New. So We Are Trying To Make Things That Are Better.

Its Difficult To Do Something Radically New, Unless You Are At The Heart Of A Company.

I Left London In 1992, But I'm There 3-4 Times A Year, And Love Visiting.