As A Kid, I Remember Taking Apart

People's Interest Is In The Product, Not In Its Authorship.

There Are A Thousand No's For Every Yes.

I Get An Incredible Thrill And Satisfaction From Seeing Somebody With Apple’s Tell-tale White Earbuds. But I’m Constantly Haunted By Thoughts Of, Is It Good Enough? Is There Any Way We Could Have Made It Better?

It Became An Exercise To Reduce And Reduce, But It Makes It Easier To Build An Easier For People To Work With.

If You're Not Trying To Do Something Better, Then You're Not Focused On The Customer And You'll Miss The Possibility Of Making Your Business Great.