If You Are Truly Innovating, You Don't

It Became An Exercise To Reduce And Reduce, But It Makes It Easier To Build An Easier For People To Work With.

The Computer Industry Is Creatively Bankrupt.

Simplicity Is Not The Absence Of Clutter, That's A Consequence Of Simplicity. Simplicity Is Somehow Essentially Describing The Purpose And Place Of An Object And Product. The Absence Of Clutter Is Just A Clutter-free Product. That's Not Simple.

We're Very Genuinely Designing The Best Products That We Can For People.

Simplicity Is Somehow Essentially Describing The Purpose And Place Of An Object And Product.