If You Are Truly Innovating, You Don't

We Make And Sell A Very, Very Large Number Of (hopefully) Beautiful, Well-made Things. Our Success Is A Victory For Purity, Integrity - For Giving A Damn.

The Word Design Is Everything And Nothing. The Design And The Product Itself Are Inseparable.

We Shouldn't Be Afraid To Fail - If We Are Not Failing We Are Not Pushing. 80% Of The Stuff In The Studio Is Not Going To Work. If Something Is Not Good Enough, Stop Doing It.

If You Are Truly Innovating, You Don't Have A Prototype You Can Refer To.

Simplification Is One Of The Most Difficult Things To Do.