If You Are Truly Innovating, You Don't

Design Is A Word That's Come To Mean So Much That It's Also A Word That Has Come To Mean Nothing.

When Something Exceeds Your Ability To Understand How It Works, It Sort Of Becomes Magical.

We Are Really Pleased With Our Revenues But Our Goal Isn't To Make Money. It Sounds A Little Flippant, But It's The Truth. Our Goal And What Makes Us Excited Is To Make Great Products. If We Are Successful People Will Like Them And If We Are Operationally Competent, We Will Make Money.

I Figured Out Some Basic Stuff: That Form And Colour Defines Your Perception Of The Nature Of An Object, Whether Or Not It Is Intended To.

Simplicity Is Really Hard.