The Absence Of Clutter Is Just A

And I Said Couldn't We Be More Moderate? And He Said Why? And I Said Because I Care About The Team. And He Said, 'no Jony, You're Just Really Vain. You Just Want People To Like You. I'm Surprised At You, Because I Thought You Really Held The Work Up As The Most Important And Not How You Are Perceived By People.' People Misunderstand Steve Because He Was So Focused.

Goal We've Always Had For Design At Apple Is To Create Solutions That Are Inevitable.

Simplicity Is Not The Absence Of Clutter.

Perhaps I'd Like To Design Cars, But I Don't Think I'd Be Much Good At It.

We're Very Genuinely Designing The Best Products That We Can For People.