Different And New Is Relatively Easy. Doing

Design Is A Word That's Come To Mean So Much That It's Also A Word That Has Come To Mean Nothing.

The Defining Qualities Are About Use: Ease And Simplicity. Caring Beyond The Functional Imperative, We Also Acknowledge That Products Have A Significance Way Beyond Traditional Views Of Function.

Simplicity Is Not The Absence Of Clutter.

The Computer Industry Is Creatively Bankrupt.

The Word Design Is Everything And Nothing. The Design And The Product Itself Are Inseparable.