A System Can Not Understand Itself.

Any Manager Can Do Well In An Expanding Market.

The Customer Invents Nothing. New Products And New Services Come From The Producer.

If You Wait For People To Come To You, You'll Only Get Small Problems. You Must Go And Find Them. The Big Problems Are Where People Don't Realize They Have One In The First Place.

You Cannot Inspect Quality Into The Product; It Is Already There.

New Product And New Types Of Service Are Generated, Not By Asking The Consumer, But By Knowledge, Imagination, Innovation, Risk, Trial And Error On The Part Of The Producer, Backed By Enough Capital To Develop The Product Or Service And To Stay In Business During The Learn Months Of Introduction.