Manage The Cause, Not The Result.

Learn The Basics Of Analytics And People Will Love You. If You Don't Have Time To Learn, Hire Someone.

Quality Is Pride Of Workmanship.

Scientific Data Are Not Taken For Museum Purposes; They Are Taken As A Basis For Doing Something. If Nothing Is To Be Done With The Data, Then There Is No Use In Collecting Any. The Ultimate Purpose Of Taking Data Is To Provide A Basis For Action Or A Recommendation For Action. The Step Intermediate Between The Collection Of Data And The Action Is Prediction.

It Is A Mistake To Assume That If Everybody Does His Job, It Will Be All Right. The Whole System May Be In Trouble.

We Should Be Guided By Theory, Not By Numbers.