You Can Risk Being Wrong Or You

The Problem With Words Is That They Easily Lose Their Meaning. Say Something Often Enough And It Becomes A Tic, Not An Expression Of How You Actually Feel. Not Only That, But Words Rarely Change Things. Actions Do.

The Mistake So Many Marketers Make Is That They Conjoin The Urgency Of Making Another Sale With The Timing To Earn The Right To Make That Sale. In Other Words, You Must Build Trust Before You Need It. Building Trust Right When You Want To Make A Sale Is Just Too Late.

A Tribe Is A Group Of People Connected To One Another, Connected To A Leader, And Connected To An Idea. For Millions Of Years, Human Beings Have Been Part Of One Tribe Or Another. A Group Needs Only Two Things To Be A Tribe: A Shared Interest And A Way To Communicate.

An Artist Is Someone Who Uses Bravery, Insight, Creativity, And Boldness To Challenge The Status Quo. And An Artist Takes It Personally.

Everyone Has Failed, Everyone Has Misspoken, Everyone Has Meant Well But Done The Wrong Thing. Your Favorite Restaurants, Cafes And Books Have All Gotten A One-star Review Along The Way. No Brand Is Perfect, No Individual Can Pretend To Be Either. Perfect Can't Possibly Be The Goal, We're Left With Generous, Important And Human Instead.