You Can Risk Being Wrong Or You

Most People Don't See That They Have Options Beyond What Society Tells Them To Do. That's The Biggest Problem. They Honestly Believe That Compliance Is The Shortcut To Success.

The Problem With The Race To The Bottom Is That You Might Win

Make More Decisions. That's The Only Way To Get Better At It.

Low Price Is A Great Way To Sell A Commodity. That's Not Marketing Though, That's Efficiency.

When You Can Swim, Who Cares How Deep The Water Is?