Leadership Is Scarce Because Few People Are

Normal Is Fading Away. Governments And Industries And Schools Like Normal, Because It's Easier, It Scales And It's Profitable. But People Don't Like It - We Want To Be Who We Are, Not Who Some Marketer Tells Us To Be.

Conversations Among The Members Of Your Marketplace Happen Whether You Like It Or Not. Good Marketing Encourages The Right Sort Of Conversations.

It's Never Too Late To Start Heading In The Right Direction.

The Only Thing All Successful People Have In Common Is That They're Successful, So Don't Waste Your Time Copying "the Successful Strategies" Of Others.

Competence Is The Enemy Of Change!