Work On Your Story! He/she Who Has

The Selfish Leader Will Attempt To Lead Others For Their Own Gain And For The Detriment Of Others.

Community Organizing Is All About Building Grassroots Support. It's About Identifying The People Around You With Whom You Can Create A Common, Passionate Cause. And It's About Ignoring The Conventional Wisdom Of Company Politics And Instead Playing The Game By Very Different Rules.

As A Consumer, You Want To Associate With Brands Whose Powerful Presence Creates A Halo Effect That Rubs Off On You.

The Little People Will Get Even, Which Is One Of A Thousand Reasons Why They Are Not Little People At All. If You're A Jerk As A Leader, You Will Be Torpedoed. And Usually It Won't Be By Your Vice Presidents; It Will Be On The Loading Dock At 3am When No Supervisors Are Around.

The Best Leaders... Almost Without Exception And At Every Level, Are Master Users Of Stories And Symbols.