Work On Your Story! He/she Who Has

If You Love Your Company And Love What You Do, You Will Serve Your Customers Better-period!

Without Exception, The Dominance And Coherence Of Culture Proved To Be An Essential Quality Of The Excellent Companies.

'in Search Of Excellence' - Even The Title - Is A Reminder That Business Isn't Dry, Dreary, Boring, Or By The Numbers. Life At Work Can Be Cool - And Work That's Cool Isn't Confined To Tiger Woods, Yo-yo Ma, Or Tom Hanks. It's Available To All Of Us And Any Of Us.

Don't Settle For Less Than Is Possible.

Brand Inside Is More Important Than Brand Outside For Sustained Success.