Listen To Everyone. Ideas Come From Everywhere

Forget All The Conventional 'rules' But One. There Is One Golden Rule: Stick To Topics You Deeply Care About And Don't Keep Your Passion Buttoned Inside Your Vest. An Audience's Biggest Turn-on Is The Speaker's Obvious Enthusiasm. If You Are Lukewarm About The Issue, Forget It!

Cost Does Not Equal Value... And Low Cost Parts Decrease Brand Equity For A Very Long Time.

You Are Who You Go To Lunch With! Break Bread With Cool And You Will Become More Cool. Conversely: Break Bread With Dull And Well, You Can Figure It Out.

Success Requires A Persistent Misreading Of The Odds.

Test Fast, Fail Fast, Adjust Fast.