Without Conviction That You Can Make Change

Tradition Is A Very Powerful Force.

One Of The Most Common Ways To Overcome Resistance To Change Is To Educate People About It Beforehand. Communication Of Ideas Helps People See The Need For And The Logic Of A Change. The Education Process Can Involve One-on-one Discussions, Presentations To Groups, Or Memos And Reports.

Leadership Is Different From Management, But Not For The Reasons Most People Think.

The Heart Of Change Is In The Emotions.

Great Communicators Have An Appreciation For Positioning. They Understand The People They're Trying To Reach And What They Can And Can't Hear. They Send Their Message In Through An Open Door Rather Than Trying To Push It Through A Wall.