Without A Goal Analytics Is Aimless And

The Essence Of Strategy Is Choosing What Not To Do.

The Thing Is, Continuity Of Strategic Direction And Continuous Improvement In How You Do Things Are Absolutely Consistent With Each Other. In Fact, They're Mutually Reinforcing.

In The Vast Majority Of Businesses, There Is Simply No Such Thing As “the Best.”

Strategy Is Choice. Strategy Means Saying No To Certain Kinds Of Things.

Strategy Is About Setting Yourself Apart From The Competition. It's Not A Matter Of Being Better At What You Do - It's A Matter Of Being Different At What You Do.