Without A Goal Analytics Is Aimless And

If All You're Trying To Do Is Essentially The Same Thing As Your Rivals, Then It's Unlikely That You'll Be Very Successful.

Strategy Is About Setting Yourself Apart From The Competition. It's Not A Matter Of Being Better At What You Do - It's A Matter Of Being Different At What You Do.

Sound Strategy Starts With Having The Right Goal

Strategic Thinking Rarely Occurs Spontaneously

The Best Ceos I Know Are Teachers, And At The Core Of What They Teach Is Strategy.