List of Sheena Iyengar Quotes

Now If You Expand Their Choice Set. Say You Give Them 20 Different Speed Dates, Everything Goes Out The Window. Everybody Starts Choosing In Accordance With Looks Because That Becomes The Easiest Criteria By Which To Weed Out All The Options And Decide "so Who Am I Going To Say Yes To?"

When Japanese Went To Hawaii They Would Go Straight And Buy The Same Thing That They Would Buy In Japan. They Just Got It Cheaper, Which They Liked. And So They Would Still Eat The Red Bean Ice Cream Or The Green Tea Ice Cream, But They Didn't Really Take Advantage Of The Variety And It Wasn't Clear That They Cared.

You Know, Or Three Kinds Of Ice Cream Bars And You'd See This And Like This... Okay They Could Clearly Benefit From Some More Choices And I Remember Having These Discussions With The Japanese Because They You Know They Often Like To Go To Hawaii For Vacation Because It Was Definitely Much Cheaper For Them And I Would Ask Them, "so When You Go To Hawaii, You Know Do Eat All These Other Things?"

People Don't Put As Much Of An Emphasis In Expanding Their Choices, So That, You Know, One Of The Things That I Learned When I Was In Japan Way Back In The 1990's And There Were All These Quarrels Happening Between The U.s. And Japan About Allowing More American Products Into The Japanese Market.

Once The Jazz Musician Learns All The Fundamentals They Can Keep Track Of A Lot Of Choices In An Instant.

If You Truly Have Expertise - And Expertise Can Be Say A Chess Master Who Has Really Mastered Something Or An Artist Or A Musician Of Some Sort You Know If You Give A Jazz Musician.

I Mean We Know That Some Choice Makes You Better Off Than No Choice. Now Do We Get Better Off If We Go From A Lot Of Choice Versus A Few Choices? And There I Think The Answer Is Much, Much, Much More Complicated.

You Know, Like, None Of Us Would Choose - No Matter Where We Are In The World - Would Choose To You Know Become A Member Of Orwell's "nineteen Eighty-four" World, But How Much Choice Is Really The Question.

Well Certainly Not Having Any Choice - Having Your Entire Life Dictated By Others.

Now To What...? How We Teach People To Make Choices And The Things They're Going To Make Choices Over - That Is Culturally Learned.

Like, People Are Less Likely To Invest In Their Retirement When They Have More Options In Their 401k Plans Than When They Have Fewer.

They [people] Start Asking Themselves "well Which One Is The Best? Which One Would Be Good For Me?" And All Those Questions Are Much Easier To Ask If You're Choosing From Six Than When You're Choosing From 24 And If You Look At The Marketplace Today Most Often We Have A Lot More Than 24 Of Things To Choose From.