Good Leaders Need A Positive Agenda, Not

Sound Strategy Starts With Having The Right Goal

A Target Should Go With Every Goal. A Target Is The Value That Defines Success.

Operational Effectiveness And Strategy Are Both Essential To Superior Performance.

The Purpose Of The Corporation Must Be Redefined As Creating Shared Value, Not Just Profit Per Se. This Will Drive The Next Wave Of Innovation And Productivity Growth In The Global Economy.

Finally, Strategy Must Have Continuity. It Can't Be Constantly Reinvented.