Sound Strategy Starts With Having The Right

You Can't Be All Things To All People.

Strategy Is About Making Choices, Trade-offs; It's About Deliberately Choosing To Be Different.

There's A Fundamental Distinction Between Strategy And Operational Effectiveness.

The Thing Is, Continuity Of Strategic Direction And Continuous Improvement In How You Do Things Are Absolutely Consistent With Each Other. In Fact, They're Mutually Reinforcing.

Change Brings Opportunities. On The Other Hand, Change Can Be Confusing.