What Is A Good Advertisement? An Advertisement

When You Advertise Fire Extinguishers, Open With The Fire.

It Is The Inescapable Duty Of Management To Fire Incompetent People.

Viewers Have A Way Of Remembering The Celebrity While Forgetting The Product. I Did Not Know This When I Paid Eleanor Roosevelt $35,000 To Make A Commercial For Margarine. She Reported That Her Mail Was Equally Divided. "one Half Was Sad Because I Had Damaged My Reputation. The Other Half Was Happy Because I Had Damaged My Reputation." Not One Of My Proudest Memories.

If You Ever Find A Man Who Is Better Than You Are - Hire Him. If Necessary, Pay Him More Than You Pay Yourself.

I Never Write Fewer Than Sixteen Headlines For A Single Advertisement.