I'd Like To Be Remembered, As A

Never Write An Advertisement Which You Wouldn't Want Your Family To Read. You Wouldn't Tell Lies To Your Own Wife. Don't Tell Them To Mine.

Leaders Grasp Nettles.

Try And Inject Into Every Commercial You Make A Touch Of Singularity; A Bird That Will Hook On To The Consumers Mind

Nobody Should Be Allowed To Create General Advertising Until He Has Served His Apprenticeship In Direct-response

Consumers Don't Think How They Feel. They Don't Say What They Think And They Don't Do What They Say.