My Motto Has Always Been: Only First

The Headline Is The Most Important Element In Most Advertisements. It Is The Telegram Which Decides The Reader Whether To Read The Copy.

I Never Write Fewer Than Sixteen Headlines For A Single Advertisement.

Advertising People Who Ignore Research Are As Dangerous As Generals Who Ignore Decodes Of Enemy Signals.

I Prefer The Discipline Of Knowledge To The Anarchy Of Ignorance.

You Make The Best Products You Can, And You Grow As Fast As You Deserve To.