Leaders Grasp Nettles.

Big Ideas Are Usually Simple Ideas.

The More Story-appeal There Is In The Picture Or In The Photograph, The More People Would Look At Your Ad

You Can't Save Souls In An Empty Church.

Advertising Is The Place Where The Selfish Interests Of The Manufacturer Coincide With The Interests Of Society.

The Creative Process Requires More Than Reason. Most Original Thinking Isn't Even Verbal. It Requires 'a Groping Experimentation With Ideas, Governed By Intuitive Hunches And Inspired By The Unconscious.' The Majority Of Business Men Are Incapable Of Original Thinking Because They Are Unable To Escape From The Tyranny Of Reason. Their Imaginations Are Blocked.