Leaders Grasp Nettles.

When You Advertise Fire Extinguishers, Open With The Fire.

I Never Tell One Client That I Cannot Attend His Sales Convention Because I Have A Previous Engagement With Another Client; Successful Polygamy Depends Upon Pretending To Each Spouse That She Is The Only Pebble On Your Beach.

If You Want To Be Interesting, Be Interested.

Much Of The Messy Advertising You See On Television Today Is The Product Of Committees. Committees Can Criticize Advertisements, But They Should Never Be Allowed To Create Them.

Give People A Taste Of Old Crow, And Tell Them It's Old Crow. Then Give Them Another Taste Of Old Crow, But Tell Them It's Jack Daniel's. Ask Them Which They Prefer. They'll Think The Two Drinks Are Quite Different. They Are Tasting Images