What Evidence Would You Need To See

In A Long Distance Race, Everyone Gets Tired. The Winner Is The Runner Who Figures Out Where To Put The Tired, Figures Out How To Store It Away Until After The Race Is Over. Sure, He's Tired. Everyone Is. That's Not The Point. The Point Is To Run.

Some People Read Business Books Looking For Confirmation. I Read Them In Search Of Disquiet. Confirmation Is Cheap, Easy And Ineffective. Restlessness And The Scientific Method, On The Other Hand, Create A Culture Of Testing And Inquiry That Can't Help But Push You Forward.

One Way To Think About Running A Successful Business Is To Figure Out What The Least You Can Do Is, And Do That.

Empathy Requires Something Extremely Difficult: Accepting The Fact That We Are Not And Never Will Be In The Other Person's Shoes. There's No Rational, Universal Course Because Individuals Have Different Goals, Different Worldviews And Different Experiences.

You Know, If I Look At An Auditorium Full Of High School Students And The Big Man On Campus And His Girlfriend Are Busy Talking While The Lecture's Going On, The Rest Of The Room Is Going To Do It Because They're Powerful Sneezers. They Have Influence. They Reach Out To A Whole Bunch Of People In A Way That Makes The Idea Of Being Disrespectful Spread.