What Evidence Would You Need To See

The Brand Of The Future...is Patient, Consistent, Connected, And Trusted. The New Brand Is Based On The Truth That Only Comes From Experiencing The Product, Not Just Yelling About It. Word Of Mouth Is More Important (by A Factor Of 20) Than Tv Advertising, And The Remarkability Word Of Mouth Demands Comes From What We Experience, Not From Spin Or Taglines Or A Campaign Slogan.

We Live In A Vague World. And It Gets Vaguer All The Time. In This Environment, The Power Of The Specific, Measurable And Useful Promise Made And Kept Is Difficult To Overstate.

Set A Goal, And In Small, Consistent Steps, Work To Reach It. Get Support From Your Peers When You Start Flagging. Repeat. You Will Change.

I Have Something To Say. I Know How To Do Something. I’m Doing It. If You Want Me To Do It With You, Raise Your Hand.

If Not Enough People Doubt You, You're Not Making A Difference.