Why Waste A Sentence Saying Nothing?

You Are Far More Likely To Do Your Best Work If You Are Willing To Delight A Few As Opposed To Soothe The Masses.

Remarkable Visions And Genuine Insights Are Always Met With Resistance.

In Fact, Most Of The Time, People With Similar Information, Similar Beliefs And Similar Apparent Choices Will Choose Similar Actions. So If You Want To Know Why Someone Does What They Do, Start With What They Know, What They Believe And Where They Came From. Dismissing Actions We Don't Admire Merely Because We Don't Care Enough To Have Empathy Is Rarely Going To Help Us Make The Change We Seek. It Doesn't Help Us Understand, And It Creates A Gulf That Drives Us Apart.

In A Crowded Marketplace, Fitting In Is A Failure. In A Busy Marketplace, Not Standing Out Is The Same As Being Invisible.

Go For The Edges. Challenge Yourself And Your Team To Describe What Those Edges Are, And Then Test Which Edge Is Most Likely To Deliver The Marketing Results You Seek.