No One Knows More About The Way

When You Walk Around Braced For Impact, You're Dramatically Decreasing Your Chances. Your Chances To Avoid The Outcome You Fear, Your Chances To Make A Difference, And Your Chances To Breathe And Connect.

Don’t Do It Because It’s Your Job, Do It Because You Can.

So Much Easier To Aim For The Smallest Possible Audience, Not The Largest, To Build Long-term Value Among A Trusted, Delighted Tribe, To Create Work That Matters And Stands The Test Of Time.

An Organization Filled With Honest, Motivated, Connected, Eager, Learning, Experimenting, Ethical And Driven People Will Always Defeat The One That Merely Has Talent. Every Time.

Empathy Requires Something Extremely Difficult: Accepting The Fact That We Are Not And Never Will Be In The Other Person's Shoes. There's No Rational, Universal Course Because Individuals Have Different Goals, Different Worldviews And Different Experiences.