We're A Part Of Nature. As We

Yeah, Leading An Examined Life, I Always Say, Is A Pain In The Ass. It Adds An Element Of Complexity To Business That Most Businessmen Don't Want To Hear About. They Just Want To Call A Fabric Manufacturer, And Say, "hey, Give Us 10,000 Yards Of Shirting."

Climbing For Speed Records Will Probably Become More Popular, A Mania Which Has Just Begun. Climbers Climb Not Just To See How Fast And Efficiently They Can Do It, But Far Worse, To See How Much Faster And More Efficiently They Are Than A Party Which Did The Same Climb A Few Days Before. The Climb Becomes Secondary, No More Important Than A Racetrack. Man Is Pitted Against Man.

What They Don't Realize Is That I'm Not In The Business To Make Clothes. I'm Not In The Business To Make More Money For Myself, For Christ's Sake. This Is The Reason Patagonia Exists - To Put Into Action The Recommendations I Read About In Books To Avoid Environmental Collapse. That's The Reason I'm In Business - To Try To Clean Up Our Own Act, And Try To Influence Other Companies To Do The Right Thing, And Try To Influence Our Customers To Do The Right Thing. So We're Not Going To Change.

I Never Wanted To Be A Businessman; I Was A Craftsman And Good At Working With My Hands. At Some Point, I Decided That This Company Is My Best Resource. Patagonia Now Exists To Put Into Practice All The Things That Smart People Are Saying We Have To Do Not Only To Save The Planet But To Save The Economy.

...there's No Such Thing As Sustainability. There Are Just Levels Of It. It's A Process, Not A Real Goal. All You Can Do Is Work Toward It. There's No Such Thing As Any Sustainable Economy. The Only Thing I Know That's Even Close To Sustainable Economic Activity Would Be Organic Farming On A Very Small Scale Or Hunting And Gathering On A Very Small Scale. And Manufacturing, You End Up With Way More Waste Than You End Up With Finished Product. It's Totally Unsustainable. It's Just The Way It Is.