You Have A Whole Life In The

We Grow By Letting The Customer Tell Us. So When The Customer Tells Us That They're Frustrated, That They Just Got Their Catalogue And We're Already Out Of A Product They Wanted, Then It Tells Me That We're Not Making Enough. We Let The Customer Tell Us Instead Of Creating An Artificial Demand For Our Products. Any Time You're Making Products That People Don't Need, You're At The Mercy Of The Economy, You're At The Mercy Of Whatever Is Going On. So We Tried To Avoid That Situation.

We're Not Citizens Anymore. We're Consumers. That's What We're Called. It's Just Like Being An Alcoholic And Being In Denial That You're An Alcoholic. We're In Denial That Each And Every One Of Us Is The Problem. And Until We Face Up To That, Nothing's Going To Happen.

You Ask Me About The Past, You Ask Me About The Future, The Only Way To Be Happy Is To Be Living Right Now.

What They Don't Realize Is That I'm Not In The Business To Make Clothes. I'm Not In The Business To Make More Money For Myself, For Christ's Sake. This Is The Reason Patagonia Exists - To Put Into Action The Recommendations I Read About In Books To Avoid Environmental Collapse. That's The Reason I'm In Business - To Try To Clean Up Our Own Act, And Try To Influence Other Companies To Do The Right Thing, And Try To Influence Our Customers To Do The Right Thing. So We're Not Going To Change.

Once You Educate Yourself, You're Left With Choices.