True Adventure Begins When Everything Goes Wrong.

The Rules Of The Game Must Be Constantly Updated To Keep Up With The Expanding Technology. Otherwise We Overkill The Classic Climbs And Delude Ourselves Into Thinking We Are Better Climbers Than The Pioneers.

You Have To Remember This Was The '60s, When Climbing Was Dangerous And Sex Was Safe.

Personally, I Would Rather Climb In The High Mountains. I Have Always Abhorred The Tremendous Heat, The Dirt-filled Cracks, The Ant-covered Foul-smelling Trees And Bushes Which Cover The Cliffs, The Filth And Noise Of Camp 4 (the Climbers' Campground), And Worst Of All, The Multitudes Of Tourists Which Abound During The Weekends And Summer Months.

I'm The Company Philosopher And The Burr In The Saddle. I'm The One Who Says We Need To Try Harder, Improve The Quality Of Our Products, Become A Part Of The Political Process, Help Elect People Who Are Good For The Environment.

I Took A Dozen Of Our Top Managers To Argentina, To The Windswept Mountains Of The Real Patagonia, For A Walkabout. In The Course Of Roaming Around Those Wild Lands, We Asked Ourselves Why We Were In Business And What Kind Of Business We Wanted Patagonia To Be. A Billion-dollar Company? Okay, But Not If It Meant We Had To Make Products We Couldn't Be Proud Of. And We Discussed What We Could Do To Help Stem The Environmental Harm We Caused As A Company. We Talked About The Values We Had In Common, And The Shared Culture That Had Brought Everyone To Patagonia, Inc., And Not Another Company.