We Shouldn't Be Afraid To Fail- If

It's Very Easy To Be Different, But Very Difficult To Be Better.

It Feels Like Each Time We Are Beginning At The Beginning, In A Really Exciting Way.

We Are Really Pleased With Our Revenues But Our Goal Isn't To Make Money. It Sounds A Little Flippant, But It's The Truth. Our Goal And What Makes Us Excited Is To Make Great Products. If We Are Successful People Will Like Them And If We Are Operationally Competent, We Will Make Money.

To Design Something Really New And Innovative You Have To Reject Reason.

I Get An Incredible Thrill And Satisfaction From Seeing Somebody With Apple’s Tell-tale White Earbuds. But I’m Constantly Haunted By Thoughts Of, Is It Good Enough? Is There Any Way We Could Have Made It Better?