I Think Subconsciously People Are Remarkably Discerning.

Really Great Design Is Hard. Good Is The Enemy Of Great. Competent Design Is Not Too Much Of A Stretch. But If You Are Trying To Do Something New, You Have Challenges On So Many Axes.

We Don't Do Focus Groups - That Is The Job Of The Designer.

What We Make Testifies Who We Are. People Can Sense Care And Can Sense Carelessness.

Perhaps I'd Like To Design Cars, But I Don't Think I'd Be Much Good At It.

I Think It’s A Wonderful View That Care Was Important – But I Think You Can Make A One-off And Not Care And You Can Make A Million Of Something And Care. Whether You Really Care Or Not Is Not Driven By How Many Of The Products You’re Going To Make.