Simplification Is One Of The Most Difficult

Apple's Jony Ive Describes His "fanatical" Approach To Design In New Interview

We Don't Do Focus Groups - That Is The Job Of The Designer.

Simplicity Is Somehow Essentially Describing The Purpose And Place Of An Object And Product.

I’m Always Focussed On The Actual Work, And I Think That’s A Much More Succinct Way To Describe What You Care About Than Any Speech I Could Ever Make.

I Discovered At An Early Age That All I've Ever Wanted To Do Is Design.