Simplification Is One Of The Most Difficult

I Think Subconsciously People Are Remarkably Discerning. I Think That They Can Sense Care.

It's Very Easy To Be Different, But Very Difficult To Be Better.

Objects And Their Manufacture Are Inseparable, You Understand A Product If You Understand How It's Made.

It's Very Easy To Make Something That Is New. So We Are Trying To Make Things That Are Better.

We’re Surrounded By Anonymous, Poorly Made Objects. It’s Tempting To Think It’s Because The People Who Use Them Don’t Care - Just Like The People Who Make Them. But What We’ve Shown Is That People Do Care. It’s Not Just About Aesthetics. They Care About Things That Are Thoughtfully Conceived And Well Made. We Make And Sell A Very, Very Large Number Of (hopefully) Beautiful, Well-made Things. Our Success Is A Victory For Purity, Integrity - For Giving A Damn.