Simplification Is One Of The Most Difficult

As A Kid, I Remember Taking Apart Whatever I Could Get My Hands On.

I Left London In 1992, But I'm There 3-4 Times A Year, And Love Visiting.

The Defining Qualities Are About Use: Ease And Simplicity. Caring Beyond The Functional Imperative, We Also Acknowledge That Products Have A Significance Way Beyond Traditional Views Of Function.

Apple's Jony Ive Describes His "fanatical" Approach To Design In New Interview

The Best Ideas Start As Conversations.