We Launched It In The London Branch

I'm Quite A Chauvinistic Person.

It's Learning Your Craft And Understanding What It Takes To Survive In This Industry. On The Back Of Exposure From Tv To Books To Rachel Ray To Martha Stewart, The Customer's Integrity Is Far Greater Than Every Before. As A Nation, Just Like The U.k., We Don't Complain Enough. The More We Complain In This Country The Better Our Restaurants Will Be.

I Train My Chefs Completely Different To Anyone Else. My Young Girls And Guys, When They Come To The Kitchen, The First Thing They Get Is A Blindfold. They Get Blindfolded And They Get Sat Down At The Chef's Table... Unless They Can Identify What They're Tasting, They Don't Get To Cook It.

I Think Reality Tv Now Needs A Big Kick Up The A - To Get Creative And Be Meaningful, I Think. Otherwise, People Are Becoming Famous For Having No Talent, Based On Pure Exposure. That's The Grating Part.

There Is A Level Of Snobbery And Fickleness In L.a.