We Built This Company From The Customer

No Institution Will Go Through Fundamental Change Unless It Believes It Is In Deep Trouble And Needs To Do Something Different To Survive.

I Don't Want To Use The Word Reorganization. Reorganization To Me Is Shuffling Boxes, Moving Boxes Around. Transformation Means That You're Really Fundamentally Changing The Way The Organization Thinks, The Way It Responds, The Way It Leads. It's A Lot More Than Just Playing With Boxes.

We Built This Company From The Customer Back, Not From The Company Out.

When A Manufacturing Company In Spain Looks To Ibm For A Solution To A Problem, They Expect Us To Bring The Best Of Ibm Worldwide To It, Not Just The Experience Of Ibm Spain.

Vision Is Easy. It's So Easy To Just Point To The Bleachers And Say I'm Going To Hit One Over There. What's Hard Is Saying, Ok, How Do I Do That? What Are The Specific Programs, What Are The Commitments, What Are The Resources, What Are The Processes We Need In Play To Go Implement The Vision, Turn It Into A Working Model That People Follow Every Day In The Enterprise. That's Hard Work.