We Are The Biggest Sissies In The

Extreme Heroism Springs From Something That No Scientific Theory Can Fully Explain; It's An Illogical Impulse That Flies In The Face Of Biology, Psychology, Actuarial Statistics, And Basic Common Sense.

Faced With The Almost Inescapable Conclusion That It Had Been Selling Lemons, Nike Shifted Into Make-lemonade Mode. Jeff Pisciotta Became Head Of A Top-secret And Seemingly Impossible Project: Finding A Way To Make A Buck Off A Naked Foot.

One Of The Most Dangerous And Best-kept Secrets Of The Medical Profession Is The Epidemic Of Anesthesiologists Who Are Addicted To Their Own Drugs.

Blaming The Running Injury Epidemic On Big, Bad Nike Seems Too Easy - But That's Okay, Because It's Largely Their Fault.

...there Was Some Kind Of Connection Between The Capacity To Love And The Capacity To Love *running*. The Engineering Was Certainly The Same: Both Depended On Loosening Your Grip On Your Own Desires, Putting Aside What You Wanted And Appreciating What You've Got, Being Patient And Forgiving And... Undemanding...maybe We Shouldn't Be Surprised That Getting Better At One Could Make You Better At The Other.