An Essential Aspect Of Creativity Is Not

[the Polaroid Camera Is] A System That Will Be A Partner In Perception, Enabling Us To See The Objects In The World Around Us More Vividly Than We Can See Them Without It, A System To Be An Aid To Memory And A Tool For Exploration.

The Future May Require Not So Much Having A New Idea As Stopping Having An Old Idea.

If You Sense A Deep Human Need, Then You Go Back To All The Basic Science. If There Is Some Missing, Then You Try To Do More Basic Science And Applied Science Until You Get It. So You Make The System To Fulfill That Need, Rather Than Starting The Other Way Around, Where You Have Something And Wonder What To Do With It.

Photography Is Unlike Any Other Art Form. In The Other Arts There Is Always A Continuous Interplay Between The Artist And His Art. He Has The Painting Or Sculpture Before Him. What We Have Tried To Do Is To Provide A Medium For "artistic Expression" To Anyone With Only A Reasonable Amount Of Time. By Giving Him A Camera System With Which He Need Only Control His Selection Of Focus, Composition And Lighting, We Free Him To Select The Moment And To Criticize Immediately What He Has Done. We Enable Him To See What Else He Wants To Do On The Basis Of What He Has Just Learned.

Don't Do Anything That Someone Else Can Do.